Hatless Jack: The President, the Fedora, and the History of an American Style
By Neil Steinberg, PLUME (Penquin Group), 2004.

In our business there is an awful lot of hand-wringing about the good old days when all well-dressed men wore hats. Hatters opine and whine about President Kennedy's refusal to wear hats resulting in a devastating effect on the industry. Neil Steinberg in Hatless JACK sets the record straight and debunks the assumption that JFK ruined the hat business. Instead, Steinberg places Kennedy's aversion to hats in the context of a trend in hatlessness that had been gaining momentum since the turn of the previous century. This is a well-researched and entertaining book, full of information and anecdotes pertaining to the historical importance of hats in American culture. Hatless JACK: The President, the Fedora, and the History of an American Style gives ever-more credence to what hat people understand - a hat is not just another article of apparel.
 
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