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We Will Not Be Undersold

We understand that in the current economy, low prices are more important than ever. We continue to be committed to our "We Will Not Be Undersold" policy. We are regularly searching the web, looking for products and brands that we sell and are lowering our prices accordingly.

We know that our competitors also change prices. In an effort to be fair and reasonable with our policy, we will accept information within one-week of your purchase and issue a credit accordingly. Please note that while we make every effort to keep up to date on our pricing, we have no way of determining when our competitors will change or have already changed their pricing, so we feel that a one-week grace period to our "We Will Not Be Undersold" policy is fair. We hope you agree. Thanks.

Price MatchingWe Will NOT Be Undersold.

When comparing the same hat or cap by the same manufacturer or the same quality, we will match any advertised on-line price (with the exception of auction or deal sites, as outlined below).

The following are guidelines and limitations:


    Simply indicate to us by email the Internet address (URL) where the product is being sold for less.Please include the direct link to the product.


    Be certain that the shipping costs being charged by this competitor do not make up the difference in savings. We will include the shipping costs in the price comparison evaluation.


    Price matching does not apply to prices found on auction, 3rd party marketplace or deal sites, including but not limited to: eBay.com, Amazon.com, Overstock.com, Craigslist.org, etc.


    Confirm that this competitor stocks the item and will deliver immediately. Remember, we have 4 stores and a warehouse with over 150,000 hats and caps in stock ready for delivery within 48 hours of receiving your order. We incur a carrying cost for this service. Many Internet businesses order the merchandise from the vendor after receiving the order from you. Delivery therefore can take weeks after you place your order.


    If a current promotion puts the item at a lower price than the price matching, we suggest you take advantage of the promotion.
    Price match cannot be combined with any other offers or discounts.

    (If you'd like to be added to our email list to receive promotions, please use the sign up form located at the top of the site.)

In short - if a better price exists when considering this fair comparision, we will match it. When we go shopping we like to "buy right" - we want our customers to feel the same.

NOTE: Pricing matching only valid for online transactions only and will not be honored at Village Hat Shop retail locations.

The Promise of the Internet is Still Alive and Well at VillageHatShop.com

In many ways, the early Internet has lost its way. Spam emails, pop-ups, banner ads, and similar nonsense are annoying at the very least. Also, default email communications from merchants undermine the promise of this medium to recapture the days when merchants and customers actually communicated with each other. The "Global Village" hopes of Marshall McLuan and Buckminster Fuller are being supplanted by an Internet that is simply another impersonal, big business dominated, sales channel, like what we encounter in the rest of the marketplace.

If you are looking for authenticity, where when you ask a question or make a comment, a response from a real merchant will be forthcoming, then you have found the right Internet shop.

We have never had a pop-up window or a banner ad at our site. We have only sent general emails to those who have requested such and opted into our newsletter. Furthermore, all other correspondence from us has been personal, either a reply to the point of your inquiry or a confirmation of your order.

Insist on trading with businesses that treat us like the important customers that we are, and not like consumers, where the primary business objective is to enhance the bottom line for stockholders.

Internet commerce, for the most part, can and ought to be person-to-person; for all of our sakes - Don't settle for less!


As the Internet economy grows with more and more businesses competing in each business sector, it is clear that what matters now and will matter even more in the future is "quality." The quality of the web site itself is one measure of this. Respect for the customer's intelligence will be evident at a good site with information beyond pictures and price tags. The ease of navigation through the site and demonstration of an appreciation and understanding of what the merchant is selling are other examples of this quality. Of course, good quality merchandise stocked and priced competitively with the ability to ship it quickly is paramount. Finally, what everyone knows when coming into contact with a business: the quality of the service and the authenticity of the people involved. Is this person really talking to me? Get in contact with us and you'll quickly discover that you are at the best place to find hats.

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USA: 1-888-VHS-HATS (1-888-847-4287)
INT'L: +1 619-906-4440 Se habla español

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