Giovannio Hats by Emma B

Under the creative direction of London based designer label Emma B, Giovannio by Emma B emerged on the US fashion scene in 2007. Contemporaries yearned for a little of the brand's individuality. Everyone identified Giovannio by Emma B as the headwear that would make arresting headlines.

Giovannio by Emma B is her latest collaboration, bringing a designer fashion, high-end British style to the US market.

Giovannio Hats by Emma B at Village Hat Shop

Portraying a sense of quality and staying power, the brand's era-defining edge attracts a select clientele. From runways to race-courses and from city streets to chic garden parties, headwear by Giovannio adds an extra mark to every fashion statement.

Giovannio Hats was founded in the early part of the twentieth century as an importer of fine Italian women’s accessories to the American market. Giovanni always had one very clear vision in mind: to make hats that women would love to wear every day. His genius was to enhance the mystery, allure, and wit of the wearer. Placing more emphasis on manufacturing, he surrounded himself with people who had been making hats their whole lives. Working with these kinds of craftsmen taught him the importance of quality, craftsmanship and attention to detail early on.