One day a number of years back, we were wearily wandering around an uneventful trade show. Generally, we consider trade shows successful if we locate just one vendor that we think is a good fit. This show had yielded zippo, nada. We split up the forces (two went one way and I proceeded alone); my mind was getting numb (these shows can do that). As I turned a corner, in front of me was a very large booth filled with hats that looked good, and fresh, and colorful. I approached tentatively - what would the quality be like up close - how about costs. Then - Eureka! - Everything was right! Enter Something Special to the lineup.
Notes from Susan, VillageHatShop.com merchandise manager: "the key feature/advantage/benefit are cutting-edge fashion design, new materials, first-rate quality, bold colors, and excellent pricing. In other words, the best quality at the lowest price possible."