In the late 1970s, when we were preparing to open our first hat store, my alliterative friends were encouraging me to name the business "Freddie's Fedoras". We laughed about it then, but given the success of this style in a post Indiana Jones world, it may have been a very good name (albeit limited given the breadth of our selection). "Fedora" comes by its name from the heroine (as well as the play's title) of Victorian Sardou's drama presented in Paris in 1882. Of course the style is iconic as the men's hat style in the Western world for the first half of the 20th Century.
VillageHatshop.com's owners are all Detroiters and Detroiters know fedoras. Of all the hat styles that we create, the "Fedora" is the one hat style that we do viscerally. To watch Jaxon Hat designer Bruce Zales evaluate and critique a fedora is to watch a labor of love.